July 16, 2024
Mars Petcare to Obtain Winner Petfoods, Maker of ORIJEN and ACANA

Champion Petfoods is a solid strategic in shape for Mars Petcare, complementing its global portfolio across pet nutrition products and overall health solutions

BRUSSELS and EDMONTON, AB, Nov. 1, 2022 /PRNewswire/ — Mars Petcare, element of Mars, Included, today announced that it has signed a definitive arrangement to get Winner Petfoods, a main world pet food maker, from an investor team led by Bedford Capital and Health care of Ontario Pension Approach.

For more than 35 a long time, Winner Petfoods has been a pioneer in biologically ideal pet foods, to nourish puppies and cats the way mother nature supposed them to consume in a natural way in the wild. Champion Petfoods’ two leading brand names, ORIJEN and ACANA, have crafted a powerful and trusted standing in a lot more than 90 international locations, rising rapidly as pet proprietors more and more search for out nutrient-loaded pet meals.

Ikdeep Singh, Global President, Mars Pet Nourishment, mentioned: “We are thrilled to welcome Champion Petfoods and its far more than 800 proficient persons to the Mars Petcare relatives. The Champion Petfoods staff has been a pioneer in creating substantial-quality and premium pet foods in the normal class that pet fans close to the world have confidence in. With each other, we will be even superior positioned to guidance pet enthusiasts and satisfy our Intent to produce A Better Globe FOR PETS™.”

Mars Petcare is a Goal-driven international business enterprise serving animals and pet owners by means of products and solutions and providers inside veterinary wellbeing, nourishment, innovation, and technology. Supported by the Waltham Petcare Science Institute, Mars Petcare has been advancing analysis into the overall health of animals for above 50 decades, sharing breakthrough science in locations together with preventive health and fitness.

Collectively, Winner Petfoods and Mars Petcare will provide a broader selection of selections for pet house owners. Winner Petfoods’ brands complement Mars Petcare’s existing pet foods portfolio by incorporating nicely-highly regarded models in the high quality pet foodstuff group, broadening further its offering in just pet specialty and unbiased retail, as effectively as electronic commerce channels.

Winner Petfoods’ dry foodstuff products are produced in company-owned, entire world-class kitchens in equally Canada and the United States. Mars Petcare’s important capabilities and expert Associates will help Winner Petfoods’ talented team in driving additional expansion, innovation, and achievement. Merged with Mars Petcare, Champion Petfoods will also be ready to totally capitalize on alternatives to develop its portfolio to satisfy evolving pet proprietor demands.

Blaine McPeak, Chief Govt Officer, Champion Petfoods, stated: “We are enthusiastic to join Mars Petcare and grow to be section of a earth chief in pet nutrition and expert services. This announcement is a great way to realize all the staff members above our history who aided construct Winner into a pre-eminent international pet food enterprise with our unbelievable manufacturers ORIJEN and ACANA. We appear forward to doing the job with Mars Petcare on using Winner to an fully new amount.”

The phrases of the transaction have been not disclosed. The transaction is subject matter to customary regulatory approvals and envisioned to near in the first fifty percent of 2023.


J.P. Morgan Securities LLC served as Mars’ fiscal advisor, and Skadden, Arps, Slate, Meagher & Flom LLP acted as Mars’ lawful advisor.

Morgan Stanley & Co. LLC served as Winner Petfoods’ fiscal advisor, and Torys LLP and Bennett Jones LLP acted as Winner Petfoods’ authorized advisors.

About Mars, Incorporated 

For extra than a century, Mars, Included has been driven by the perception that the planet we want tomorrow begins with how we do business enterprise these days. This popular reason unites our 140,000+ Associates. It is at the heart of who we are as a worldwide, family-owned enterprise, and it fuels how we are transforming, innovating, and evolving to make a constructive effects on the planet. 

Each individual year, our varied and increasing portfolio of high quality confectionery, food items, and pet treatment products and solutions delight hundreds of thousands of men and women and supports hundreds of thousands of pets. With almost $45 billion in annual profits, we develop some of the world’s greatest-cherished makes which includes Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®.  We are producing a far better earth for pets through nourishment, breakthrough courses in diagnostics, wearable health checking, DNA tests, pet welfare and in depth veterinary treatment with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™. 

We know we can only be certainly successful if our companions and the communities in which we function prosper. The Mars Five Principles – Excellent, Obligation, Mutuality, Performance and Liberty – encourage our Associates to act every day to enable build a superior world tomorrow in which the planet, its people and pets can prosper. 

For more info about Mars, be sure to visit www.mars.com. Join us on FacebookTwitterInstagramLinkedIn and YouTube.

About Champion Petfoods

Winner Petfoods, led by its trustworthy makes ORIJEN and ACANA, was founded in Alberta, Canada. The firm has developed to be a crucial player in the world pet food items sector throughout 90 countries with robust growth in Canada, the U.S., Asia Pacific, and Europe. Its purpose, To Generate Pet Lover Have confidence in Every Day so Pets Prosper for a Lifetime, gives the foundation for its maximum aspirations as a firm. And its Foods Philosophy drives the company to present the maximum excellent in each and every product it makes. To find out more stop by championpetfoods.com

About Health care of Ontario Pension Plan

HOOPP is a multi-employer, outlined benefit strategy serving Ontario’s healthcare facility and group-dependent healthcare sector, with more than 620 participating companies and 420,000 active, deferred and retired customers. It operates as a personal independent trust with a driving intent to supply the pension guarantee of retirement stability for our users.   

HOOPP is completely funded and its in-home group of financial commitment gurus manages a hugely diversified portfolio of extra than C$114 billion in belongings (as at Dec. 31, 2021). HOOPP Funds Associates is the non-public funds arm of HOOPP and has a portfolio of extra than C$16 billion, which include several investments in foremost world wide customer makes.

Media get hold of:
Anthony Guerrieri
Mars Pet Nutrition
Mobile phone: +1 908 798 1504
E mail: [email protected] 

Supply Mars, Integrated

Mars Petcare to Obtain Winner Petfoods, Maker of ORIJEN and ACANA