November 29, 2022

Above the earlier couple of yrs, we have observed an unbelievable raise in pet possession across US households with the increase of “pandemic puppies” and the surge in do the job from home society. Now with many industry experts going back to the office environment or resuming their pre-pandemic lifestyle, there is an plain surge and need for pet security products.

I a short while ago spoke with Ken Ehrman, CEO of Halo Collar, the upcoming generation wireless GPS puppy security method, and pet tech’s most recent disrupter. He developed a wi-fi fence wherever you just attract the invisible fencing boundaries on your telephone and use the accompanying GPS enabled doggy collar to retain your pet secure inside a defined perimeter. Ken is a technology and security visionary, who has used 25+ years groundbreaking IoT protection innovations. He has 30+ patents that have revolutionized efficiency and worker basic safety for the most significant and most demanding businesses in the entire world these types of as Avis, Walmart, Toyota, United Airways and Procter & Gamble. He is now leveraging this abilities to bring finest-in-course safety answers to puppies and pet dog enthusiasts all over the place.

Gary Drenik: There has been tremendous advancement in pet ownership across US homes and the pet tech marketplace is booming. How is Halo Collar disrupting this $20B pet tech marketplace to hold canine harmless?

Ken Ehrman: As you noted, the pet tech market is more and more rising. Halo Collar replaces the want for a standard invisible fence, which uses a wire underground, with a engineering alternative that is less difficult to use – and safer. The virtual fences are stored straight in the collar and are designed by you employing our application by basically drawing the perimeter with your finger. There is no way to escape a Halo fence due to the fact the fence is in your dog’s collar and goes anywhere they go. And your canine will even be kept secure without having a Wi-Fi or cellular connection. The collar’s GPS works in all places, even in the most remote areas. Through beneficial reinforcement and tested constructed-in teaching by environment renown canine behaviorist Cesar Millan, the collar will protect your canine at residence with nothing at all to put in. And it even functions just as effectively wherever you go – even in distant spots – irrespective of whether you are at the park, the seashore or just parked your RV. As opposed to something else on the industry, Halo Collar also offers wise coaching, an action tracker and most importantly, gently guides your pet to stay inside the boundaries you set inside the smartphone app, so your puppy is often secured and equipped to stay a safe and sound lifestyle off leash.

To day, the Halo Collar is the only technology in the field that instantly downloads day by day location info to boost GPS precision and that lets you generate up to 20 wireless fences in the application with just a several taps of your finger, so you can acquire your doggy with you anywhere.

Drenik: 10 Million animals are dropped just about every year in the US. That appears to be like a truly high quantity, what are we accomplishing completely wrong as pet owners?

Ehrman: Specifically. Despite all the improvements in know-how for individuals, canines have been remaining guiding. Just about every calendar year, millions of dogs are lost or killed by cars even with fences and leashes, and in a crowded pet tech current market, the concern of why this is taking place continue to lingers. Human beings are accountable for the wellbeing of their dogs. According to a new Prosper Insights & Analytics survey, 20% of dog proprietors are working with Apple Watches for themselves.

In the exact same survey, it showed that 51% of canine house owners use their smartphone for enjoyment needs. The query is: If we can use these applications and products for ourselves, why simply cannot we do the same for our have dog’s wellbeing and safety?

Drenik: I can’t imagine letting my puppy roam cost-free without a leash or fence, how can I be sure that they are heading to continue to be out of harm’s way?

Ehrman: Dogs require principles, boundaries, and restrictions. Halo just enables you to quickly generate individuals boundaries anywhere you go and connect them to your dog in a way they will realize. The collar communicates with your doggy employing customizable Avoidance Feed-back supplied at just the proper time. The collar merchants the fences that you build, and continuously calculates when your dog is around the boundary to prompt them to change around. As before long as they halt or change again, the feed-back stops. If your pet has remaining a fence, the Halo even utilizes a Return Whistle to guidebook them back again to security. The collar utilizes very precise GPS and GNSS area tracking to continue to keep canines safe and sends you their area in authentic-time by way of Bluetooth, Wi-Fi, and mobile so you often can see exactly where they are.

Drenik: How did you occur up with the thought to continue to keep animals harmless utilizing IoT technologies?

Ehrman: Having knowledge in the IoT house for about 25 decades, I needed to use my know-how for an essential induce to assistance other pet mothers and fathers. I was motivated to build Halo Collar in 2017, after my niece’s doggy, Ruby, escaped from their Invisible Fence and was strike by a car. After exploring the challenge, I was astounded by the amount of pet dogs who are misplaced, harm, or killed each and every calendar year in roadside incidents. Viewing my nieces’ discomfort, I realized that I desired to solve this problem–and I had the encounter and capabilities to protect against it from taking place all over again.

Now Halo Collar is utilizing IoT know-how to help save dogs’ life. Halo Collar replaces the will need for putting in an invisible fence, with the technological know-how becoming held immediately in the collar, and it does not call for steady Wi-Fi or mobile connections to do it. Halo Collar safeguards over 100,000 canines throughout the United States just about every day and gives each dog the independence to live a lifetime off leash, though providing pet parents peace of brain knowing that their puppies are properly inside of the boundaries, they established for them. We see that individuals throughout the nation are dwelling more transient life and want to take their canine with them. Halo will allow you to do that securely and with self-confidence.

Drenik: How did Cesar Millan get included and what function does training enjoy in preserving pet dogs secure?

Ehrman: I knew I desired Cesar Millan, the world’s most renowned pet dog behaviorist, known for his “natural, very simple, profound” method to dog psychology to be a part of the Halo team. I put in four a long time with Cesar and observing his commitment to preserving canines harmless and totally free has been important to Halo’s achievements. He really knows pet dogs and people today so properly. Cesar not only aided to create the in-app Halo Collar canine coaching system, but also was included in the style that he actually believes is the finest for pet mother and father and pet dogs. The Halo application consists of Cesar’s 4-stage education software as very well as top quality classes and stay sessions with skilled trainers. Men and women across the state can now accessibility his methodology and approaches and have engineering that reinforces them even when not at house.

Drenik: Many thanks Ken for your insights and time. A lot of canines assisted us get by way of the pandemic and I know that lots of pet mothers and fathers would concur that it is time to fork out them back again and give them the security that they ought to have.